The Yarra River Business Association tends to rename the river to Birrarung in order to properly recognize its root history. This is part of a bold plan to revive the area, and the organization also offers the idea of a European-style promenade, pool and garden bridge. “We will support any emphasis on waterways, and whether it will be on the water or on the banks of the river.” said the President John Foreman It is supposed that the early settlers of Australia incorrectly translated the current name of the river and that “Birrarung” is its traditional Wurundjeri name, .
Acting Lord Mayor of the Melbourne City Council, said he would reach out to indigenous stakeholders before taking any stand on this issue, he offers to call the river Birrarung Yarra. He adds, it's a really great way to respect Aboriginal culture.
However, the acting Prime Minister James Merlino rejected the idea, claiming that Yarra is the "icon" of Melbourne.