Everyone running an online store should कोलकाता

Everyone running an online store should form a long-term strategy for growth and it’s important to recognize the difference between strategy and tactics. You should define objectives, strategy and tactics in that order - for example, say I run a store for pet clothes:

  • Objective: Reach 1000 pet owners in the database
  • Strategy: Doggy Got Style!
  • Tactics: Summer Doggy Swimsuit Sale, Stylish Dogs of Instagram series of blog posts, World’s Most Stylish Dogs weekly newsletter, nominate-your-dog Stylish Dog Award (with prize), Dress-Your-Dog mobile app.

Tactics are actions you take to execute a strategy. But what are some common tactics you can use as part of a “big picture” strategy? Here’s 10 tactics on getting more customers for your online store.

Hold a Sale

Discounting is not a long-term strategy but it can be highly effective in driving new customers to your store. Figure out your customer acquisition cost and from that, how much of a discount (on a limited amount of quantity/product) you can afford to offer in order to acquire new customers - then announce to the world via Twitter and your blog! Just be careful of attracting deal-hunters, since these customers may not be of long-term value to your business.

Run a Competition

Competitions can be a fun way to spread the word about your store but remember to keep the competition purposeful to your brand. Don’t run a “cute pets” competition if you’re selling womens lingerie! You can extract maximum exposure from competitions by building in a voting mechanic - in order to win or be shortlisted, participants have to get their friends to vote.

Give Free Samples

The more you can do to lower the barrier for a customer to experience your products, the better. This might not make economic sense depending on your product, but it’s worth trying if the cost to offer a free sample is low.

Partner Up

Partnering with a non-competitive but audience-complementary partner can be a highly effective way of acquiring new customers. This can be something as simple as a traffic exchange - partnering with a highly-trafficked site in your customer’s domain, putting up a banner to drive traffic to your shop, and paying the partner either a cut of the cart revenue or a flat fee for every customer acquired via the partner banner.

Write Targeted Blog Content

It’s no quick-fix, but writing authoritative, interesting content in your online shop’s contextual domain will pay huge dividends over the long term. Targeted content will help boost your site’s SEO bringing in new customers organically, and will also encourage your existing visitors to share your content more. Every online shop should have blog content as part of its marketing strategy!

Offer a New Product / Service

It sounds obvious, but a super effective way to capture a whole new customer segment is to offer a whole new product or service! This doesn’t even need to be complicated, it could simply be a repositioning, repackaging or even repricing of an existing product. On that last point, here’s one of my favourite examples of casual price discrimination...


It’s one of the most basic forms of driving people to a product or service, but don’t forget about it! Experiment with Google Ads since you can fine-tune your targeting and choose how much you want to spend.

Participate in Social Media

In the age of social media, effective marketing is not just about getting people to come to you - it’s about participating in the channels that your customers are participating in whether that’s Facebook, Twitter, Instagram or any of the other dozens of popular services. Pick the channels that are right for your business and participate authentically - remember that social media is not there to simply drive people to your store, it’s also there to help you create stories about your business that people can share with others.

Incentivise First Purchase

Sweeten the deal for first-time purchasers and you’ll increase the amount of conversion from visitor to customer. Some online stores offer a small discount for first time purchases, the key is to make it tangible and obvious what the customer will get if they purchase right now.


The best and arguably most valuable method of customer acquisition is when existing customers refer a friend. When this method works really well, all the marketing is done by your existing customers meaning you can focus on running your online store instead of spending time bringing people to it. Referrals can happen organically via Word of Mouth marketing (focus on great products, great prices and excellent customer service - these alone will get you very far) but you can also implement a referral marketingprogram.

The simplest way to do this if you’re already running an online store is with referral marketing software - this will help to automate the process by which existing customers are encouraged and rewarded to tell their friends about your online store. ReferralCandy is a fully-automated, plug and play solution for referral marketing and at the time of writing works seamlessly with over 16 different e-commerce platforms including Amazon, Bigcommerce, Etsy, Magento, Shopify and Volusion.

Hey there! There's another awesome way to drive more customers to your online store.


By writing attention-grabbing product descriptions. Check out how you can do this here in our 8 Easy Rules to Write Product Descriptions That Sell article.

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Other News Shreyosi Sarkar

How Social Commerce Can Help Your eCommerce Store Grow

As usual, there were the normal announcements of platform changes, interviews with partner developers, and spotlights on brands who have achieved impressive growth through or with Facebook.

But there was something this year that was a little out of the ordinary.

There was a strong focus on a marketing tactic that’s currently growing from strength to strength and generating thousands for brands across the globe.

Social commerce.

We saw Facebook-led talks about how to grow your brand through Messenger and panels featuring brand partners from social commerce brands.

Conversational commerce, social marketing, and social commerce are now jumping to the mainstream. They’re deemed important enough by Facebook to make up a huge part of their developer conference.

Facebook, the largest social network in the world, thinks social commerce is important enough that all of their partners need to know about it. And thus, we think you should know more about them too.

But here’s the thing.

Even in its brief lifetime, conversational marketing has exploded. It’s become a potential revenue generator for brands of every different size and has branched out into several different disciplines.

There’s a ton of different conversational methods of marketing out there.

Drift is a B2B conversational marketing platform helping large brands close other large brands as clients.

Intercom offers a slew of live chat solutions ideal for software business that need to offer round the clock help.

ManyChat and MobileMonkey are great tools for automated chatbots that keep your users engaged by minimizing response time.

These are all great methods of engaging users. But they’re not specifically focused on eCommerce sales.

Sure, you can bend some of them to help out, but without that native functionality, you’re going to waste more time figuring it out. And as a busy store owner, you don’t have that time.

You need results and you need them ASAP.

So today, I’m going to run you through the only conversational marketing method that’s specifically focused on making ecommerce sales.

I’m going to run you through the awesome power of social commerce.

What is Social Commerce?

Quite simply, it’s the sales of products directly through social media. It differs from regular social media marketing because you don’t need to redirect users to your store or product page.

They’re able to purchase directly from your social post or even Instagram stories.

You’ll have seen this in action already. Facebook Marketplace is a good example. And then you’ve got the recent (limited rollout) introduction of Instagram Checkouts that take this to the next level.

These solutions are great, but they’re limited in a number of ways:

Facebook Marketplaceisn’t really great for brands operating a professional business. It’s geared more towards individuals selling single items.

Instagram checkout is currently only available to select brands and influencers

All similar solutions are available only on their parent network

In short, they might help make a couple more sales, but they’re not great for brands wanting to roll out an integrated, omnichannel approach

Fortunately, there are a few services out there that will help you achieve thi

But first, let’s look at why you should care beyond the hyp

Why You Should Care About Social Commer

Picture this. You’re out at the mall with friends.

You stumble across a small store. In the window is a pair of shoes you’d love to buy so you go in and ask for a little more detail. The assistant runs you through the shoes’ features and really highlights those benefit

You’re ready to bu

But, as you reach for your wallet, the assistant stops you and says “if you want to buy these, head to our store”. This is only a display model. To buy them you’ve got to drive 15 minutes away to their primary storefron

Would you g

No, righ

It sounds stupid, but this is the purchase journey most brands offer with their social marketing. They’re engaging consumers on social, but to actually buy something, you'd have to switch to a browser window and search again for the shoes, or navigate their webpage. Consumers who aren’t on the platform to shop, but to connect with friends. And yet they still try and force a lengthy purchase journey on people who aren’t actively looking to buy.

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Other News Kolkata

International fashion designer Priyanka Mallick Joined Worlds Most Hight Level G7 Summit Germany Virtually as a United Nations Advicer and Global Citizen Member, with all the World leaders like UK PM Boris Johnson, US President Biden. Indian PM also invited and Joined event on Germany.

She raised Her voice for stop hunger crisis and Malnutrition for children's for step up and urgently funding.

PriyankaMallick was a winner International fashion designer marathon 2019, milan Italy. a fashion stylist of the year 2020 from Milan Italy, online. Nominated for Padma Shri award 2020 by govt of India, she studied in Fashion design from IELFS, Milan, Italy ,master course in fashion trends from milan, Italy, via e learning, studied fellowship from university of fashion, USA , received honorary Doctorate degree in pop culture and studies from Abide e learning university of California (Abide University)

, Studied a fellowship from Harvard university, United Kingdom, Studied fellow from Stanford university CA USA.

Leadership and management from UNTAIR.UNICEF, and also studied from WHO, studied digital marketing from Google, entrepreneurship from IIITM, india .She is a member of The business of fashion ,UK, The British fashion council, UK, the CFDA USA, THE FIA, London, The Fashion Hero, New York.

She is a member and commiunity advicer of United Nations international, in a suggestion panel member of UN75, UNESCO knowledge hub member. Participated as a member & advicer of SDG action zone by United Nations, running action campaign about E learning and Mental education, member in generation equality forum, paris,(2021) UN, in a member UNESCO FUTURE OF EDUCATION, her suggestion regarding future of education in UNESCO'S PAGE .

She is the community member and Advicer of United Nations human rights office of the high commission. A Member of WEP niti aayog , govt of India, discussion forum advicer & influncer of Mygov govt of India.

Priyanka is Joined on UN COP26 VIRTUALLY on Glassgo, Sdg Global action week, she was Invited and Joined T20 summit Milan Italy, G20 discussion on Milan Italy. UNESCO transforming Education High level meeting paris 2022, UN OCEAN conference , Portugal, UN ECOSOC ,milan, Italy, Think 20 Indonesia, Milan Italy and many more.

Priyanka Mallick Banerjee with her husband Prof Dr Susanta Banerjee (mars.nasa.gov) this photo send to Mars by Nasa.

Her husband Prof Dr Susanta Banerjee is her Inspiration in everything. and Behind her every success.

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An 21 Year Underground Rapper Named M24RealMusic Representing India To A Next Level of Hiphop..

Real Name : SunitBatabyal

Lives in Kolkata

Born: 2000 /7Aug,

One Of His Famous Album Like : M24LP

Joined Youtube At 2019..

Other News India

Department of Computer Science, KIET Group of Institutions, Delhi-NCR has signed MOU with NCCU Taiwan on 13th June 2022 at KIET Campus Ghaziabad.

KIET Group of Institutions is among one of the top engineering colleges in Delhi NCR while National Chung Cheng University is a national university in Minxiong Township, Chiayi County, Taiwan. CCU is a member of the Association to Advance Collegiate Schools of Business. Both the institutions have signed the MOU to extend cooperation in the education sector. During the MOU signing ceremony, Dr. Pradeep Kumar Singh (HoD-CS) highlighted the points mentioned in MOU and how this cooperation will be useful for both the organizations for students and faculty development.

In addition to that, Dr. Pao-Ann Hsiung, Professor and Director, National Chung Cheng University, Taiwan; Dr. Jack S.-M. Huang, Professor & Director, National Chung Cheng University, Taiwan; and Dr. Shin-Yuan Hung, Professor & Provost, National Chung Cheng University, Taiwan joined the inaugural ceremony virtually.

From our institution, Dr. Manoj Goel (Joint Director — KIET Group of Institutions), Dr. K.L.A. Khan (Dean IEC), Prof. Adesh Pandey (Dean ITIS), Professor Dr. Pradeep Kumar Singh (HoD-CS) along with other Heads and Faculty Members were present at the event.

In the beginning of the event, Dr. Manoj Goel (Joint Director — KIET Group of Institutions) and Professor Dr. Pradeep Kumar Singh (HoD-CS) welcomed the guests.

During the session, Dr. Ming-Hung Wang (Assistant Professor- CSIE, National Chung Cheng University, Taiwan) delivered his talk on “Recognizing Online Sock Puppets Using Social Activities”; Prof. Wei-Min Liu (Associate Professor- CSIE, NCCU, Taiwan) talked about “Automatic Tissue Segmentation: From Polyps in Colonoscopy to Abdominal Organs in CT Scan”; and Mr. Harsh Khatter (Assistant Professor, Department of Computer Science, KIET Group of Institutions) talked about “Web Blog Searching Techniques”.

KIET Group of Institutions, Delhi NCR

Website: www.kiet.edu | Toll-Free: 1800 313 0056

#kiet_group_of_institutions #KIETGZB #kietengineeringcollege #KIET #AKTU #AICTE #TopEngineeringCollege #student #KIETGroupofInstitutions #TopEngineeringCollegesinDelhiNCR #BestEngineeringCollegesinDelhiNCR #CivilEngineering #CivilEngineers #CivilEngineeringJobs #Placement #TopPlacementCollege #EngineeringCollegewithBestPlacementRecord #MoU #NationalChungChengUniversity #NCCU #GlobalOutreach #GlobalCooperation


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Highlights of CSIT Farewell 2K22: KIET Group of Institutions

The farewell day is an exciting moment for the outgoing batch. It is both an ending and a beginning, with warm memories of the past and big dreams for the future.

A grand Farewell party was organized on 3rd June 2022, by the Department of Computer Science & Information Technology, to bid adieu to the batch of 2018–22. The event was filled with mixed emotions for everyone present at the Auditorium of KIET Group of Institutions, Delhi-NCR, Ghaziabad.

The event started with an address by the Honorable Director, Dr. A. Garg where he spoke encouraging words of wisdom for the first batch of CSIT.

“ I congratulate the first batch of the CSIT branch for completing the course with flying colors. It has been truly an inspiring journey for the students, as well as the teachers who grow in tandem with each other. I wish all the students a great future as they step out of our esteemed institute to make their unique mark in the world. I also have faith in this batch of trained professionals to showcase our institute’s legacy and values through their work in the field,” Dr. Garg said.

Honorable Dean Academics, Prof. (Dr.) Anil Kumar Ahlawat also gave his best wishes to the students followed by the Head of the Department Prof. (Dr.) Abhinav Juneja and Additional HoD, Mr. Ambrish Gangal.

The event progressed with Saraswati Vandana & lightning of lamp. Third-year CSIT students planned a series of events including Band performances, Poetry, Rap, and Dance performances. The event progressed with various rounds of contests for the title of Mr. and Ms. Farewell. Many games/fun events, and Ramp Walk were organized for the Final year students and judged by the faculty members of the CSIT Department.

The Title winners at the event:

Mr. Farewell: Aditya Singh.

Ms. Farewell: Shivangi Pandey.

Mr. Best Attire: Akshit Malik.

Ms. Best Attire: Sanskriti Jaiswal.

Thereafter, the event was followed by an emotional and heart-touching “Memories” video containing the 4-year journey and experience of the students at KIET. After that, Title Distribution for all the final year students was done by third-year students on stage. The event concluded with a photography session with all present in the event.

Convener: Prof. (Dr.) Abhinav Juneja (HoD CSIT)

Coordinators: Ms. Garima Singh and Ms. Shrankhala Saxena along with Team -CSIT.

KIET Group of Institutions, Delhi NCR

Website: www.kiet.edu | Toll-Free: 1800 313 0056

#kiet_group_of_institutions #KIETGZB #kietengineeringcollege #KIET #AKTU #AICTE #TopEngineeringCollege #student #KIETGroupofInstitutions #TopEngineeringCollegesinDelhiNCR #BestEngineeringCollegesinDelhiNCR #DepartmentOfCSIT #ComputerScienceandInformationTechnologyBatch2022Farewell #CSITDepartmentFarewell2022 #June2022Farewell #BiddingFarewell #CSFarewell2022 #ComputerScience #CSIT

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Ravi Dehru Biography, girlfriend, age, & more.

Ravi Dehru was born on 15 January 1997. ( age:24 years).

At sirsa, haryana, India. Ravi Dehru started his career as a Music director and producer. After all his first song was Intro & his first solo Single was I Know. Ravi Dehru is a independent artist.

Girlfriend :

Ravi Dehru is still single now. He never says something about his personal life.

Other facts about Ravi Dehru :

Ravi Dehru is a Good quotes

Writter he says that "only those who really have feelings can write"

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Other world news


It's unfortunate how we become political every electioneering year

Shouting who we are supporting

Who supported you for the last five years?

God, your love Kenya

Who paid Your rent, school fees for your kids,facilities food on your table just to name a few

God, your love Kenya

Cutting across tribal lines... This is mediocrity Bana,

We need to think inner ward lyrics and outside the box,

It's no longer about where the president, comes from, my tribe how did it benefit you?

You probably buying cooking Oil the same price as everyone else is...

This frustrating country my Kenya

God, Your love Kenya

Everything is above the sky

skyrocketing prices on every basic commodity

Kutoka kwa mafuta hadi Unga

God, your love Kenya

I walk into a Supermarket I no longer buy any commodity for quality but for quantity and price consideration is my first priority.

God, your love Kenya

But till when will this go On....


I will not be put in the same shifty hole after 8th August 2022

God, Your love Kenya

We can't tell but then again we are left with ONE, To gather our thoughts and, for once make a sober and informed decisions in terms of who you vote in various seats....

God, Your love Kenya

Fail to which the suffering continues and we pass it to the next generation what a shame?

I wonder what our forefathers are thinking at this certain moments

God, Your love Kenya

It's like we probably sold our country but for WHAT?, You would ask yourself... Is it worth

We have spearheaded development in East and Central Africa we are so Much head compared with other neighboring countries...

But at what expense?


I really wonder...

God, Your love Kenya

We live at a time where the money you earn is not enough to cater most people livelihoods

Living in a deficit chasing money more than yourself....

God, your love Kenya

CATCH it if you may, Your life depends on it

Save yourself from the life your have created around yourself

Staying true to your course, your true happiness, love and harmony essentials for our soul

God, your love Kenya

My Country Kenya as we Go to Elections

I love you

May you be Peaceful

I pray and believe


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В Казани росгвардейцы выполнили задачи по обеспечению безопасности во время празднования Дня России

Военнослужащие казанского специального моторизованного полка Приволжского округа Росгвардии, бойцы ОМОН «Ак Барс» и сотрудники вневедомственной охраны Росгвардии по Республике Татарстан выполнили задачи по обеспечению безопасности жителей и гостей республики во время праздничных мероприятий, посвященных Дню России.

Традиционно, наиболее массовым местом проведения праздничных мероприятий для жителей и гостей столицы республики стала площадка возле центра семьи «Казан», где побывало около 35 тысяч человек. Помимо концерта с участием творческих коллективов и артистов эстрады там было организовано множество развлекательных зон. Завершилось мероприятие красочным салютом над акваторией реки Казанки.

Задачи по охране общественного порядка и обеспечению безопасности во время праздничных мероприятий выполнили военнослужащие казанского специального моторизованного полка Приволжского округа ВНГ России, сотрудники вневедомственной охраны и бойцы ОМОН «Ак Барс» Управления Росгвардии по Республике Татарстан во взаимодействии с сотрудниками МВД по РТ и работниками частных охранных организаций.

Благодаря совместной работе Росгвардии и МВД, при участии работников ЧОО, грубых нарушений общественного порядка и безопасности не допущено.

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Meet the 78 years old High school graduate Ted Sams...

It was a joyfull moment for Ted Sams (78) and his family when he finally walked on stage to receive his high school diploma sixty years after he missed his 1962 graduation because of some teenage mischief and $4.80 (E3.40) overdue library fine he owed at his former school.

During his high school days, Ted and a friend were in a photography class when they were caught by the vice principal for photographing people without their consent and Ted was later suspended, leading to him missing the final exam and graduation. While he tried keeping up with his studies by attending summer school, Ted then found that he couldn't get his diploma because of the overdue library fine book.

“So I just walked away from it and said, 'Forget it',” he says.

In 2022, after much persuasion from his family Ted joined San Gabriel California High school in Los Angeles and got his high school diploma

Sams says he never expected to be back in high school 60 years later after he dropped out. He recounted how he would repeatedly complain to his children how a meagre $4.80 kept him from having a degree.

His daughter Sherry then suprised him by asking San Gabriel High in Los Angeles for a reprint of his diploma so he can attend graduation.

Luckily for him, the school hasn't thrown away the diploma and It was kept in a box, in senior archives.

In 27 May, Ted received an invitation from the school to be part of the graduation ceremony. The ceremony was attended by his wife and five children.

Even though it has been a long hard road, Ted says attaining his diploma has been a great achievement for him and the graduation was one of the highlights of his life.

“Actually, when he walked and got his diploma, every person on that stage hugged him and then the whole class applauded for him,” Sherry says.

Although the $4.80 fine hasn't been paid, Ted is now a graduate of San Gabriel High School's class of 2022.

Source: News24

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