Dear life ,

I know its really hard for you to survive without him but , you have too.Here we go life without someone that always give you everything , someone that u never imagine would leave you just like that...

Honestly , i really miss you like a lots...But i'll make that decision on my on , i am the one who push him away...Sometimes i just felt like why am i so stupid ? He gave me everything and now he's gone...You're the one that make the decision so don't regret it...

Day by day he starting to hate you and forgetting you...I wish you will find someone that will appreciate your presence and take a good care of you...I miss you ............

-AA-

Birthday Party Mini Catering Ideas Loved By All

Birthday party catering is a hassle-free way to plan a party in no time. Throw the best-themed party with corresponding themed foods at separate food stations. Furthermore, all dietary requirements of your guests will be taken care of. Hiring a caterer for the special event will make the day a grand success. A professional caterer is inevitable for party success in your place. Experienced catering companies will fulfil your requirement without any gap.

SUPER HERO THEMED PARTY

Time to take a trip to the SUPER HERO with a themed birthday party that’s perfect for both adults and kids! A party where everyone is dressed up makes it easy for everyone to get into the party mood and join in on the fun.Strap on your boots, put on a hero suit and you’re ready! Celebrate in style with these prop ideas, party games & delicious bbq food. This birthday party catering idea is sure to impress!

BALLOON STAMPEDE

A game that's fun for both the kids and adult. Fill each balloon with prizes such as chocolate and sweets. For the adults, the prizes could be something more enticing. Maybe even a dare? Fill an area of the garden with balloons. Then set everyone loose on a balloon-popping stampede.

BARBECUE & TEXMEX FOOD

A wild west themed party calls for smokey delicious barbecue food. Barbecues are great alternatives to plated meals for everyone. Serving this as a buffet-style will ensure everyone will get what they want to have and minimise food waste. Hiring a caterer takes away the hassle of preparing the food beforehand, especially for a large group. Request for your barbecue food to be placed in wooden crates and hessian table cloth to add to the themed party. This will give your themed party event a special look https://www.minicaterer.my/menu/

ALICE IN WONDERLAND THEMED PARTY

Go down the rabbit hole with an easy Alice in Wonderland themed party. The beauty of this idea is that it can be easily adjusted to your budget and time. This themed party will be best thrown in the summer in a garden. For this garden tea party, you can ask your guests to come in bright floral colours. For the younger guests, they can dress up as the characters from the child book.

BIRTHDAY PARTY CATERING IDEAS BOTH ADULTS AND KIDS WILL LOVE!

Birthday party catering is a hassle-free way to plan a party in no time. Throw the best-themed party with corresponding themed foods at separate food stations. Furthermore, all dietary requirements of your guests will be taken care of. Hiring a birthday caterer for the special event will make the day a grand success. Food is the main attraction of a birthday party. So, you need to spend time and attention on the food items selection by giving importance to a wide variety. Take care of the audience because you may expect both vegetarians and non-vegetarians to the birthday event. Accordingly, prepare the food items that make the visitors so happy and delighted. For example, you can add bbq catering BY CAPTAIN SHRIMP PETALING JAYA for the party.

Petaling Jaya Mini Buffet

Mini buffet & catering meal for intimate occasion in Klang Valley.Are you in need of catering for a small party at your house, or have an upcoming family dinner at home that you're feeling too lazy to cook for? Our catering services in Petaling Jaya have you covered. At here , we provide catering for smaller occasions with with food packaging of total 27 style. Tailoring and customising for to the smaller amount of people that will be in attendance, our mini catering package is all you need for the perfect mini gathering up to 80pax. Our Intuitive Ordering Platform Makes Ordering Simple, Easy, and Fun. Let Us Handle All Menu Planning, Communication, & Delivery

https://petaling-jaya-mini-buffet.business.site/

Captain Shrimp BBQ Grill Holiday Season and

Lunar New Year Menu 2023

A special occasion like holiday for extraordinary food. Whether your gathering is big or small, casual or formal, here’s the spread you need to create a crowd-pleasing holiday feast. The chefs at Captain Shrimp Petaling Jaya responding to present day demands with new approaches and new products and consumer's increasing reliance on the caterer for the nutritional balance of menu intake, hence new menu added such as below :

Classic with a twist is certainly a theme here where the humble slider is given an extra makeover. Sink your teeth into the new Ultimate Slider Series (mini burger) with varieties of Beef Bacon, Dual Cheese, Crispy Fish & Chicken Ham. Red Cheddar, Dill Pickles, Mustard, greens, secret sauce and onion rings sneak into the mini burger to provide meaty mouthfuls and the whole dish is served in 10 nos.

Cheesy Mashed Potatoes

Many cultures around the world eat mashed potatoes for Christmas. It involves the same process of boiling and mixing them together with milk, butter, and herbs. Shredded Beef bacon.diced chicken added for extra kick

Classic Roast beef

Rubbed with a savoury mixture of garlic, lemon zest, and herbs & slow-roasted to perfection.

Spicy Shrimp Corn Salsa

awesomely simple, light, and refreshing salsa topped with fresh shrimp and corn

Braised Lamb Shank

Tender lamb slowly simmered with fresh rosemary, garlic , tomatoes, this masterpiece is perfection to light up the holiday dining for 5 – 6 people. includes: 2 leg of lamb

(Approx. 1kg), mashed potatoes, Black Pepper Sauce,Mint Sauce

Charcoal Grilled Chicken Breast

The rub that's on there along with the smoke infused from the charcoal make this a great tasting dish. Salt and pepper add the basic savuory and slightly spicy element. Paprika provides a red hue and smokiness if using the smoked variety. Cumin is nutty, earthy, and bitter, while coriander adds a lemony, sweet, floral note. Garlic powder and onion powder add a roasted allium taste instead of raw and intense.

Fried Mozzarella

You just can’t beat the gooey, stringy, fatter version and utterly yummy taste sensation that you get with this addictive dish

Grilled Corn on the Cob

Essential BBQ side dish with that buttery, smoky, is a magnificent combination of flavors. Perfecto!

Oven Baked Potato Skins

Absolute favourite appetizer! These easy baked potato skins are deliciously crispy with a garlic buttered exterior and then fully loaded with beef bacon, cheese and green onions

Smoky BBQ beef ball

combines ground beef and Italian sausage to create delicious meatballs with a sweet and smoky barbecue twist.

Beef Bacon Aglio Olio

Unique pasta sauce made from garlic and oil and with fat left from cooking bacon slices

Chimichanga

a baked burrito with fillings such as black beans, corn kernel, red sauce, greens and red cheddar

Apple Coleslaw

This tasty and refreshing apple coleslaw has the perfect balance of crunch, sweetness, and tang. Red and white cabbage, carrot, granny smith apple, mayo, vinegar made this a great dish to serve at a summer meal alongside your favourite entrees!

Enchiladas

Typically consists of a combination of meats, vegetables, cheese, corn tortilla and enchiladas sauce

Nachos with Salsa & Queso dip

Nachos with salsa is a quick snack made using nachos chips. Served with uncooked salsa and creamy cheese sauce.

Beef Bacon, Corn & Peas Salad

These ingredients added with lettuce and tomatoes, the flavors are terrific and the ingredients and ratios are very flexible

Strawberry-Chocolate Bread Pudding

This pudding benefits from an extra-special touch from melted chocolate & strawberry sauce poured over the top after the baking process. The end result is creamy, gooey, and oh-so irresistible.

Captain Shrimp Chinese New Year Feast Of Abundance menu this year comes in a set with Tex-mex twists and East meets West combo (8pax and 12pax servings), one will definitely be spoilt for choice. The festive takeaways/delivery, also on the other hand, come with indulgent seafood and meats that are bound to keep you stuffed even after a night of revelry at home. Expect Captain Shrimp iconic dishes like the Butter Cereal Prawn, Grilled Otak-Otak, Orange Boneless Chicken, Tuna Quesadilla, Famous BBQ Wings, Mushroom fungus pasta, Strawberry Chocolate Bread Pudding. Sets available from 16th January 2023 to 27th January 2023.

We're sure you're as excited as us to get together with your loved ones ! So whether it is the office/home party or getting the family together before an event for MIni Catering (drop-off buffets concept) that include all food as well as brown paper plates, black cutleries and aluminium foil disposable with delivery charges promotion available all time. There really is something for everyone at Captain Shrimp Petaling Jaya daily. Do WhatsApp us and we'll help you with your reservation here http://watsap.my/60162505891

https://linktr.ee/captainshrimp

016-2505891

’Tis The Season' - Captain Shrimp Petaling Jaya Christmas Set & Holiday Season Menu 2022

A special occasion like Christmas calls for extraordinary food. Whether your gathering is big or small, casual or formal, here’s the Christmas set you need to create a crowd-pleasing holiday feast. There’s so much joy and magic to soak in as the merry days before Christmas unfold: family traditions, a perfectly lit tree and the coziness of a crackling fire. Your celebratory Christmas dinner should be just as special.

This year, we’ve fashioned up a full Christmas dinner menu, complete with sides, desserts and a succulent beef tenderloin roast and Roast Lamb that takes centre stage. Christmas is officially less than a month away. Captain Shrimp Christmas delivery menu this year comes in a whole range: from 2 set with Tex-mex twists and hearty combos and some add-ons one will definitely be spoilt for choice. The festive takeaways/delivery, also on the other hand, come with indulgent seafood and meats that are bound to keep you stuffed even after a night of revelry at home. Expect Captain Shrimp iconic dishes like the Jack & Mozzarella Quesadilla, Apple Crumble Pie, Loaded Potatoes Skin with beef bacon, Slow Braised Lamb Shank, US Baked Mussel, Fried Golden Shrimp. A mouth-watering, juicy number that’s perfumed with imported herbs and spices. Both sets available from 1st December 2022 to 2nd January 2023.

Classic Roast beef

Rubbed with a savoury mixture of garlic, lemon zest, and herbs & slow-roasted to perfection.

Fried Mozzarella

You just can’t beat the gooey, stringy, fatter version and utterly yummy taste sensation that you get with this addictive dish

Confetti Mex Salad

This colourful salad is combination of onion, jalapeño, and black bean, red, and green bell peppers, lettuce tossed with lime dressing.

Oven Baked Potato Skins

Absolute favourite appetizer! These easy baked potato skins are deliciously crispy with a garlic buttered exterior and then fully loaded with bacon, cheese and green onions

Braised Lamb Shank

Tender lamb slowly simmered with fresh rosemary, garlic , tomatoes, this masterpiece is perfection to light up the holiday dining for 5 – 6 people. includes: 2 leg of lamb

(Approx. 1kg), mashed potatoes, Black Pepper Sauce,Mint Sauce

Mushroom Olives Pasta — With meaty mushrooms and black olives plus garlic and onion, this rich pasta makes a speedy vegetarian dish that’s sure to please any hungry crowd for dinner. Other main options include Chargrilled Chicken Breast, Baked Cheesy Large Mussel. Mashed Potatoes with Shredded Beef Bacon,Apple Slaw and Mexican Confetti Salad. Try the smoky BBQ beef ball or Breaded Mozzarella Stick

For those with sweet teeth, there is plenty to get stuck in from the dessert department. Captain Shrimp favourite Baked Apple Crumble Pie. Or dive into an indulgent Black Forest Lattice Pie or Frozen Oreo Chocolate Madness. If you’re a traditionalist and prefer to keep it simple go for the classic Bread Pudding with Raisin that will round off your meal nicely.

Mini Catering Latest Additional

The chefs at Captain Shrimp Petaling Jaya responding to present day demands with new approaches and new products and consumer's increasing reliance on the caterer for the nutritional balance of menu intake, hence new menu added such as below :

Classic with a twist is certainly a theme here where the humble slider is given an extra makeover. Sink your teeth into the new Ultimate Slider Series (mini burger) with varieties of Beef Bacon, Dual Cheese, Crispy Fish & Chicken Ham. Red Cheddar, Relish, Mustard, greens and onion rings sneak into the mini burger to provide meaty mouthfuls and the whole dish is served in 10 pieces.

Cheesy Mashed Potatoes

Many cultures around the world eat mashed potatoes for Christmas. It involves the same process of boiling and mixing them together with milk, butter, and herbs. Beef bacon added for extra kick

Charcoal Grilled Chicken Breast

The rub that's on there along with the smoke infused from the charcoal make this a great tasting dish. Salt and pepper add the basic savuory and slightly spicy element. Paprika provides a red hue and smokiness if using the smoked variety. Cumin is nutty, earthy, and bitter, while coriander adds a lemony, sweet, floral note. Garlic powder and onion powder add a roasted allium taste instead of raw and intense.

Grilled Corn on the Cob

is a quintessential BBQ side dish with that buttery, smoky corn, is a magnificent combination of flavors. Perfecto!

Chimichanga

a baked burrito with fillings such as black beans, corn kernel, red sauce, greens and red cheddar

Enchiladas

Typically consists of a combination of meats, vegetables, cheese, corn tortilla and enchiladas sauce

Nachos with Salsa & Queso dip

Nachos with salsa is a quick snack made using corn chips. Uncooked salsa and creamy cheese sauce are arranged atop corn chips.

We're sure you're as excited as us to get together with your loved ones this Christmas! So whether it is the office/home Christmas party or getting the family together before an event for MIni Catering (drop-off buffets concept) that include all food as well as brown paper plates, black cutleries and aluminium foil disposable with delivery charges promotion available all time. There really is something for everyone at Captain Shrimp Petaling Jaya this festive season. Do WhatsApp us and we'll help you with your reservation here http://watsap.my/60162505891

https://captainshrimp.blogspot.com/https://captain-shrimp.business.site/

016-2505891

American food and the flavors of diversityof Captain Shrimp

American cuisine is the cooking style and traditional dishes prepared in the United States. It has been significantly influenced by European, indigenous Native Americans, African Americans, Asians, Pacific Islanders, and many other cultures and traditions. Principal influences on American cuisine are Native American, British, French, German, and Spanish cuisines.

Whilst some of American cuisine is fusion cuisine, many regions in America have a specific regional cuisine. Each are deeply rooted in ethnic heritages, for example Cajun, Louisiana Creole, Native American, New England Algonquian, New Mexican, Pennsylvania Dutch, Soul food, Texan/Tex-Mex, Southern, and Tlingit.

American cuisine saw significant expansion during the 19th and 20th centuries, primarily due to the influx of immigrants from different nations. Such has allowed for the current rich diversity in food dishes throughout the country

So “What is American food?” It might best be described as a collection of different kinds of food that originated from other parts of the world, but that has been adapted. As American culture is made up of a wide variety of individual, original cultures, American food is made up of a wide variety of dishes that come from those cultures. For example, restaurants featuring Mexican, Italian, and Chinese cuisine are very common in the U.S., even in small towns. It is important to understand that although these kinds of cuisines are called Mexican, Italian, Chinese, etc., the flavors, ingredients, and kinds of dishes may be quite different from what is found in Mexico, Italy, or China.

All in all, while there are a lot of fast-food restaurants in the U.S., and Americans eat a lot of fast-food, it is incorrect to think of American food as being only something that comes from McDonald’s or Pizza Hut. Just as the English language has borrowed words from many different languages and cultures, American food has borrowed from the great and wonderful flavors of the world, adapted them, and created unique dishes which can only be described as one thing: American food.

Roasted vegetables and herbs

Colourful and appetising dish of vegetables roasted with olive oil and whole garlic cloves - which smells headily fragrant as good as it looks. Cirio Peeled Plum Tomatoes are added just before the end of roasting time for extra juiciness and flavour. An excellent accompaniment to roast meats, chop and stews, and meatballs.

baked mac & cheese

baked mac and cheese is a family favorite recipe, loved by both children and adults. It uses a combination of cheeses, layered in the dish as well as melted into a rich and creamy cheese sauce, for the ultimate in cheesy deliciousness! Perfect for a comforting dinner or as a holiday side dish

chargrilled chicken breast

quick meal with tender juicy chicken in a flavorful marinade. It’s extra quicto make and perfect to enjoy on its own, add to pasta, or even put on top of a salad!

A quick and flavorful marinade and an even quicker grill time means this is meal on the table in no time at all!

Beef Cottage Pie

classic meat and potato pie for a comforting dinner. This great-value family favourite freezes beautifully and is a guaranteed crowd-pleaser. This English classic has a deeply savoury beef mince filling smothered in gravy topped with creamy mashed potato, baked until golden. One of the best cosy foods to make with ground beef!

Creamy Cajun Chicken Pasta

Creamy pasta with pieces of tender and juicy cajun flavored chicken in the most delicious homemade cajun sauce. You will love all the flavors from the dish and it comes together in under 30 minutes so it’s perfect for busy weeknights

Apple Crumble Oie

Also known as Dutch apple pie, the best crumb pie starts with the apples: we always suggest a mix of different tastes and textures for a balanced filling that is both sweet and tart with toothsome and soft pieces. For example, Granny Smith apples are tart, Golden Delicious hold their shape nicely and McIntosh add an applesauce-like quality – a mix of these and/or your favorite varieties are ideal

https://captain-shrimp.business.site/

CAPTAIN SHRIMP JAYA ONE

- Ultimate Mini Catering Services

A brand-new ‘Buffet Your Own Way’ catering concept offering an extensive range of filling and flavourful healthy options that are perfect for a busy lifestyle. The menu & serving size was created by dedicated team of chefs , following months of research and recipe creation plus drawing inspiration from Tex-Mex cuisine, a regional American cuisine that blends food products available in the United States and the culinary creations of Mexican-Americans influenced by the cuisines of Mexico. The extensive menu includes over 60 mouth-watering appertiser, snacks, mains, and desserts – available in multiple size/trays, ideal for home, offices and workplaces catering, giving prospective customer to choose the size they want according to pax and mix & match the cuisines.

Captain Shrimp Jaya One well known for mouthwatering tasty, value-for-money Tex-Mex and American eats, from appetiser perfect for sharing, to memorable seafood and delicious taco. With multiple menus to choose from daily, we have become the ultimate choice for diners looking for something affordable and different. Best seller such as Corn Shell Beef Taco, Baked Mac & Cheese, Texas BBQ Wings, Fire Grilled Chicken Breast, Dual Cheese Quesadilla, Spicy Chicken Quesadilla, Fried Shrimp & Calamari, Aglio-Olio Chicken Pasta, Roasted Vegetables, Baked Cheesy Mussel

Discover the best mini catering experience with Captain Shrimp. Mini buffet concept allows for just a minimum of 5 pax to 80 pax to cater with funky experience that offers a creative way to entertain and wow your guests at home. Great for family-styled potluck, kids parties, birthday, baby shower, house parties or your cozy gatherings with your friends!

Mini Catering concept offer better variety so you end up satisfied and enjoyed during a hectic or a fun small group activity starts from 4 pax up to 80 pax compared to normal catering that required at least 50pax. This drop off buffet Styled concept doesn’t require table setting and staffing, multiple sizes to choose from according to your Group sizes (M, L, XL and XXL) and sauce/dippings such as Garlic, Thousand Island, Bbq Honey, lemon vinaigrette, Honey Mustard, Mint sauce provided plus disposible eco brown plates, black cutleries & serviettes.

Celebrate your event with style with DIY concept menus. Take a look at our wide selection of Mini Catering now & Amplify your Next Event. Buffet your own way ! Contact us at +http://watsap.my/60162505891 for more information and instant quote

Tujuh negeri Malaysia dilanda banjir dalam masa dua minggu - beribu-ribu dipindahkan

Semasa musim tengkujuh tahunan dari Oktober hingga Mac di pantai timur Malaysia, banjir telah berleluasa, tetapi hujan yang sangat lebat, yang bermula pada 17 Disember, membawa kepada akibat bencana.

Menurut polis tempatan, 50 orang mati dalam tempoh dua minggu dan dua hilang.

Title: No.1 Traditional Acupuncture Physiotherapy in Malaysia

AcuHealing is a unique alternative treatment centre that consists of fully qualified female-only physiotherapists and Muslimah friendly ambience. AcuHealing therapy is a hybrid of modern physiotheraphy and traditional medicine. It caters for people of all genders, ranging from 8 - 80 years old.

AcuHealing has good track records of helping people to avoid surgery. It offers alternative methods to relieve pain, numbness, spinal paralysis, arthritis, sports injury, abnormal symptoms. It also specialises in rehabilitating scoliosis, stroke, flat foot, and slipped disc.

AcuHealing's services are physiotheraphy, acupuncture, cupping, rehabilitation, Japanese stretching, gua sha, electrical nerve therapy, and urutan traditional.

Acuhealing was established by Master F.J. Lim in 2019. He left his high paying IT business, because of his great passion in helping people to live pain free.

Here are more details;

a) 23-9, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur.

b) 17-G @ Eco Ardence Labs, PT8, Persiaran Setia Alam, 40170 Shah Alam

c) B1-1, IOI City Mall, Lebuh IRC, Putrajaya, 62502

d) Basement, Paradigm Mall, Jalan Skudai, 81200, Johor

e) Contact 012-9980028

Feel free to watch AcuHealing's 1000+ testimonial videos and tips on Instagram, Facebook, and Tiktok of @AcuhealingMY

Pakar sakit puan Malaysia John Tan Ying Chin berkata beliau telah mencipta kondom yang boleh digunakan oleh lelaki dan wanita

Kontraseptif kondom Wondaleaf Unisex diperbuat daripada bahan perubatan - poliuretana, yang digunakan sebagai pembalut untuk kecederaan dan luka.

Penciptanya berharap kondom akan memberi orang ramai kawalan yang lebih baik ke atas kesihatan seksual mereka, tanpa mengira jantina atau orientasi seksual.

Support the 1821 Appeal

The 1821 Appeal supports our university’s vision to enable talented students worldwide to access a Heriot-Watt education, whatever their background or circumstances in life.

2021 is Heriot-Watt’s 200th anniversary year and we are celebrating our history of widening access to education.

Our bicentenary milestone gives us an opportunity to work together to make a difference to our students’ lives and futures.

To realise this vision, we aim to raise £4 million to provide a programme of new opportunities for under-represented students from our communities in Scotland, Dubai, Malaysia, and beyond, enabling talented individuals to pursue their academic ambitions and achieve their goals.

Malaysia campus student to enter national stage of contest

Speak Out for Engineering (SOfE) competition was established by IMechE to challenge young engineers, promoting excellence in delivering technical ability and communicating engineering knowledge to the public. An internal competition was held on 25 July 2021 in order to select the our representative for the national level.

The internal SofE competition 2021 for HWUM has officially closed, and our heartiest congratulations go to Kiwan Anak Richard for winning the competition with his eye-opener of a presentation.

Let's wish him all the best at the national level!

Appointment of New Associate Head, School of Social Sciences

We are delighted to announce the appointment of Professor Raymond Madden as the Associate Head of School (Malaysia) for School of Social Sciences (SoSS) starting 1 August 2021.

With significant experience of both academia and business, Raymond has held a number of academic roles as former Director of Research at London Business School, Associate Dean for Cass Business School and visiting professor at École Supérieure de Commerce de Paris and the International University of Malaya – Wales. He was also head of global learning for ABN AMRO Bank, Lloyds Banking Group and head of learning and professional development for the ICAEW. Most recently he was CEO for the Asian Institute of Finance, a think tank established by the Central Bank of Malaysia. He was made an honorary Companion of the Institute of Leadership and Management UK in 2018. His passion for teaching and writing industry-based case studies has led to him publishing over 30 cases and numerous applied research reports.

With his wealth of experience, Raymond will be a strong contributor to both Edinburgh Business School and the wider success of the School of Social Sciences globally. Raymond is also passionate about the work that we are doing through the EmPOWER programme and is keen to contribute to the enhancement of our student development activities.

Owing to the Enhanced Movement Control Order, Raymond will be working from home for this period and we will share his business contact details at a later stage.

APPLY NOW!

Calling new and current students in Construction Project Management and Quantity Surveying to apply for our Datuk Seri (Dr.) Michael Yam – CIOB Bursary which offers a total of RM40,000 for new and RM20,000 for current students. Don't miss out! Email us at [email protected] to apply before 13 Aug 2021.

We are proud to formally launch the BSc (Hons) Computing Science programme at our Malaysian campus! This degree is designed to help you build the next generation of software tools and systems based on cutting edge technology and valuable skillsets. In the final year, you will be able gain to expertise in contemporary topics within the fields of artificial intelligence and data science.

Only for our September 2021 intake, enjoy a RM5,000 Inaugural Bursary. Find out more by emailing us at: [email protected]

The HWUM James Watt Scholarships offer a life-changing opportunity for potential PhD students to work on most pressing global challenges from an Asian perspective.

The global challenges humanity faces today require a global approach to address them. For 200 years, Heriot-Watt University has been the home for innovators and future shapers who made the world a better place through research and education.

Promoting a thriving, flourishing research community within the globally connected University having campuses in UK, Dubai and Malaysia, we are committed to provide practical and sustainable solutions. We would like to invite you join our community of research leaders and help us make a difference and create a positive impact.

We seek to provide up to six (6) PhD students at Heriot-Watt University Malaysia with full tuition fees and a generous stipend, offering them with great potential the opportunity to work within their chosen research field with the support of an excellent supervisory team consisting of at least one supervisor from the Malaysia campus and at least one supervisor from the Edinburgh campus.

The start date for funded places is in September 2021, with application deadline by 31 August 2021. For more information, visit https://bit.ly/jameswatthwum

The Difference Between Push and Pull Marketing Strategies

In simple terms push marketing involves pushing your brand in front of audiences (usually with paid advertising or promotions). Pull marketing on the other hand means implementing a strategy that naturally draws consumer interest in your brand or products (usually with relevant and interesting content).

Running your business online means having to choose between two core principles for guiding your marketing strategy. It’s common (and important) to balance your budget, time, and efforts on growing your business across organic and paid strategies that offer the best results. Choosing between push vs pull.

But what is the difference between push and pull marketing? And which one is best for you?

Let’s go through the pros and cons. Understanding the difference between push and pull strategies will help you understand the direction you need to go.

First you have to establish what your long-and short-term goals are for your business’s success. As the world of online marketing continues to evolve in light of shrinking physical markets, and as businesses frantically try to adjust to the 2020 corona virus pandemic, it will be as important as ever to establish a solid online marketing approach to help your business stay up right. For businesses looking to establish a fast and immediate cash-flow, “push” strategies based on paid ads are one option. For businesses looking to gain a long-term customer base, “pull” offers methods for organic long-term growth.

But what are they? What’s actually the difference between push and pull strategy in marketing? In simple terms push marketing involves pushing your brand in front of audiences (usually with paid advertising or promotions). Pull marketing on the other hand means implementing a strategy that naturally draws consumer interest in your brand or products (usually with relevant and interesting content).

This relatively simple definition of push vs. pull marketing skips overs all the different strategies each option offers. Search engine optimization, search engine ads, content marketing, social media content, social media paid ads, etc. – are all forms of these two kinds of marketing.

The Difference Between Push and Pull Marketing

In push marketing the goal is to bring your brand or products to your customers. This form of marketing is a lot more deliberate and proactive than other inbound methods. Because push marketing is a bit more aggressive then the alternative it’s generally preferred by businesses taking advantage of a short time-period or trying to generate sales quickly.

Instances where push marketing can be helpful include:

• When launching a new business or website without a reputation
• When releasing new products
• During holidays, or seasonal events
• For sales and temporary promotional campaigns
• When expanding to a new niche
• To generate cash-flow or sales quickly
• To help clear out product stock before the end of a season
• To help promote brand recognition when competing against a dominant competitor
• Just in general, when trying to subsidize a multi-channel strategy

Push marketing is a broader, sort of shotgun approach that means making your products, services, or brand as visible as possible in order to get the best results you can – but for a cost. It usually means quicker sales. The other side of the coin with push marketing is that it also usually involves spending money. One of the most popular forms of push marketing is pay-per-click (PPC) advertising where marketers can place banners, display ads, search engine ads, and shopping ads across a wide range of platforms, usually by paying a small amount each time their ad is clicked on.

Other popular forms of push marketing include paid social-media marketing strategies that are similar to PPC or cost-per-thousand-impressions.

Pull marketing, on the other hand, involves naturally accruing traffic. The reasoning here is to create high-value content suited for your target audiences and letting them come to you. Of course this doesn’t mean doing nothing. Pull marketing simply means being aware of the fact that there are already users actively seeking out the products, services, or information that you offer and making it easier for them to find it, and making it easier for them to get to their ultimate goal.

The most prominent forms of pull marketing include search engine optimization (SEO), creative social media content, and customer reviews. Whereas SEO has proven itself as the type of marketing with the most reliable ROI for a long time, social media has only exploded as a business channel relatively recently.

Pull marketing is often the primary business strategy for companies looking to:

• Ensure long-term business growth
• Maintain dominance in a specific niche or industry
• Build a return customer base or improve loyalty
• To promote brand recognition with customer engagement and visibility
• Increase social media traffic as well as social media sharing
• Grow traffic to their site across organic, referral, and social segments
• Improve sales and revenue affordably, without an expensive ad budget
• Engage with customers before they know what they want, at the top of their shopping funnel

So what’s the difference between push and pull marketing in practice? A few years ago as many as 71% of consumers claimed to prefer pull marketing techniques. As the online landscape evolves businesses are continuing to see the value in the time-proven benefit of pulling in customers organically.

Close to 3/4th of all marketers claim that content marketing increases engagement. These days 51% of all website traffic comes from search engines, and according to BrightEdge that traffic alone is capturing over 40% of all online revenue. If those numbers aren’t convincing enough, by the end of the decade the number of global, active social media users had grown to 3.724 billion. As these numbers demonstrate a new form of normal for internet use, it becomes apparent that pull focused marketing is an absolute necessity for future business growth.

But the push strategy can be tempting too. According to Wolfgang Digital, this last year was the first time that paid-search ads outpaced regular search in terms of revenue with PPC driving 33% of revenue in the retail channel. For online-only business, paid strategies boast responsibility for as much as 46% of revenue!

The truth is that businesses find the best success when they focus on a multi-channel, multi-strategy approach in both push and pull. These two broad categories are simply too important to focus on just one.

The acronym stands for Attention, Interest, Desire, and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the very first moment a consumer is aware of a product or brand to the actual moment the purchase is made.

What does AIDA stand for?

• Awareness: creating brand awareness or affiliation with your product or service.
• Interest: generating interest in the benefits of your product or service, and sufficient interest to encourage the buyer to start to research further.
• Desire: for your product or service through an 'emotional connection', showing your brand personality. Move the consumer from 'liking' it to 'wanting it'.
• Action: CTA - Move the buyer to interact with your company and taking the next step ie. downloading a brochure, making the phone call, joining your newsletter, or engaging in live chat, etc.
• Retention: We all know that this is key to upsell, cross-sell, referrals, Advocacy and the list goes on.. as companies are also focussing on LTV.

The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing models. Many marketers find AIDA useful since we apply this model daily, whether consciously or subconsciously, when we're planning our marketing communications strategy.

The acronym AIDA stands for Attention, Interest, Desire and Action. These are the four stages that a consumer goes through when watching or viewing an advertisement. According to Lewis, first and foremost, the role of an advertisement is to attract the customers. Once an ad grabs attention, it has to invoke interest towards the product in the minds of the consumers. After creating an interest, the ad has to bring desire in consumers mind to use the product and finally the consumer has to take a favorable action towards the product by ultimately purchasing the product.