9to5Mac South Africa
New iPhone SE is successful in its intended role, says CIRP - 9to5Mac
The new iPhone SE 2020 is successful in its intended role, says Consumer Intelligence Research Partners (CIRP), based on its latest buyer survey ...
The new iPhone SE 2020 is successful in its intended role, says Consumer Intelligence Research Partners (CIRP), based on its latest buyer survey. Apple wanted the iPhone SE to persuade owners of older iPhones to upgrade, without impacting too much on sales of more expensive models and purchase data for the last fiscal quarter suggests that it has succeeded in this aim… iPhone SE accounted for a decent share at 19% [of all iPhone sales], even though it was available for only a portion of the quarter. At $399 for the base model, SE is priced well below the year-old XR, and very successfully replaces the almost three-year-old iPhone 8 models at the entry price point. For iPhone SE, CIRP determined that Apple customers were more likely to upgrade from another iPhone, generally a significantly older model. The data showed that some 73% of those buying an iPhone SE were upgrading from a model more than four years old. ‘Every few years Apple comes out with a new low-priced iPhone, with up-to-date features, to sweep up the customers using the oldest iPhones,’ said Mike Levin, CIRP partner and cofounder. ‘iPhone SE seems to have reached this specific segment of long-time iPhone users.’ ‘Even though operating system switching has diminished in recent years, even more SE buyers came from within the iOS installed base compared to buyers for other iPhone models. And, in the quarter, SE buyers had really old phones, with almost three-quarters having an iPhone that was three years old or more. So, they upgraded from iPhone 5, 6, or 7 models, which meant these users really waited awhile to buy a new phone.’ ‘These are users who evidently resisted upgrading to newer phones at more attractive price points, such as iPhone 11, last years iPhone XR, and even the iPhone 8 and 8 Plus, which launched in 2017, as its prices declined over the years.’ It appeared to offer little threat to the iPhone 11, which accounted for the majority of sales in the April to June timeframe. ‘The Fall 2019 iPhone 11 and 11 Pro models remain the most popular, combining for around two-thirds of sales,’ said Josh Lowitz, CIRP partner and cofounder. ‘Comparison again are tricky, with the launch of iPhone SE at the end of April 2020. A year ago, iPhone XR took almost half of sales in the quarter. This year, sales were divided among more diverse models, with even the lowest-priced and ultimately retired iPhone 8 and 8 Plus having 8% of sales. At the end of this past quarter, Apple has a simpler lineup than in the past, with just the XR, 11, 11 Pro, 11 Pro Max, and new SE.’ Macworld argued in May that the iPhone SE was better value “per dollar” than the iPhone 11, but noted that the camera doesn’t compare. FTC: We use income earning auto affiliate links.More. Check out 9to5Mac on YouTube for more Apple news:
This week’s top stories: iOS 13.6 released with Car Key, Apple previews new emoji, more - 9to5Mac
In this week’s top stories: iOS 13.6 released to everyone, Apple faces a steep penalty from Samsung, a brief look at new emoji coming this year, and much more. Read on for all of this week’s biggest news. As iOS 14 beta testing continues, Apple also this week…
In this week’s top stories: iOS 13.6 released to everyone, Apple faces a steep penalty from Samsung, a brief look at new emoji coming this year, and much more. Read on for all of this week’s biggest news. As iOS 14 beta testing continues, Apple also this week released iOS 13.6 to the general public. The update brings improvements to Apple News, Car Key support, and more. Car Key is a new feature that lock and unlock their car via their iPhone or Apple Watch, as well as to start the car when the iPhone is placed in the cars smartphone tray. You can also share access to other people via iMessage and put certain restrictions such as speed limits in place. iOS 13.6 also brings a variety of improvements to Apple News. Leading the way here is a new audio stories feature that offers audio versions of the best stories from Apple News, as well as a daily audio news briefing created by Apple News editors. In honor of World Emoji Day on Friday, Apple previewed a selection of some of the new emoji characters coming to iPhone, iPad, Mac, and Apple Watch later this year. The new emoji coming this fall include a ninja, a boomerang, a coin, and more. You can see them for yourself right here. In other news, a report this week indicated that Apple might include a new braided Lightning to USB-C cable in the iPhone 12 box this year. The new reinforced Lightning cable could shift attention away from Apple not including the USB wall charger in the box, and solve one of the longest-running complaints about iPhone charger durability. Finally, Apple is reportedly facing a penalty from Samsung for selling too few iPhones. Apple has reportedly made a one-time payment of $950 million to Samsung for not buying OLED displays at the agreed level. You can find the details here. These and the rest of this week’s top stories below. iOS | iPhone | Apple Watch | Mac and iPad | Top Apple stories, retail | Tech Industry | Top Apple stories, company | This weeks top videos | 9to5Mac Daily | Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apples Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Sponsored by Direct Mail: Create and send great looking email newsletters with Direct Mail, an easy to use email marketing app for the Mac. Get started for free and save 10% when you sign up for any pricing plan.
- 9to5Mac Daily: July 17, 2020 Apple previews new emoji designs, more
- 9to5Mac Daily: July 16, 2020 iOS 13.6 released with Car Key, Apple News+ Audio
- 9to5Mac Daily: July 15, 2020 Apple TV+ update, more iPhone 12 charging rumors
- 9to5Mac Daily: July 14, 2020 Apple makes penalty payment to Samsung, more
- 9to5Mac Daily: July 13, 2020 Apple AR hardware rumors, more