2021 - The year of authentic visual immersion - St
2021 - The year of authentic visual immersion - Studio[K]irmack - Bizcommunity.com
Here are eight key trends that will affect online retailers in 2021 from Craig Bellingham, founder and CEO of Studio[K]irmack...
1. Sales are driven by visual immersion “In 2021, as cocooning humans spend more time at home than ever before, they’ll lean into the virtual using video and rich, smart imagery to guide their ecommerce choices for both work and home,” says Craig Bellingham of Studio[K]irmack, Africa’s first high-tech and fully fledged ecommerce photo studio driven by artificial intelligence. “The global Covid-19 pandemic has radically shifted buyer behaviour, both in the business-to-consumer (B2C) and business-to-business (B2B) sectors. Today, buying is done increasingly remotely which means that visual content be it still, 360° or video is more important than it ever was to customers,” says Bellingham. McKinsey confirms this trend with new analysis. The global consultant’s key take-out? Humanity’s buying and selling habits have changed forever, and virtualizing experience will mean creating hyper-real experiences with smart imaging. Sales for global retail ecommerce is expected to reach $4.9trn in 2021, a massive opportunity for the South African ecommerce cohort that is readily embracing innovation to leap ahead. Brand owners are now embracing artificial intelligence (AI) and robotics together with new video and imagery solutions to get them to market faster while improving the user experience (UX). 2. TikTok explodes, driving video engagement “As 2020 comes to a close, the big news is that social media gorilla, TikTok, is investing heavily in social commerce and has done a major e-commerce deal with Shopify. TikTok is massive, with over 800 million users, and the partnership will see Shopify’s one million merchants enjoy better access to TikTok’s huge audience,” says Bellingham. “Given that TikTok is hugely popular with Generation-Z and is video-driven, this means the move to video is a media trend retailers can’t ignore in 2021,” he adds.3. Visual automation wins “Agility and innovation will be central to marketing, which will lean into photographic automation to drive better speed to market and to increase responsiveness,” says Studio[K]irmack’s founder. “The traditional way of doing a photo shoot was about hiring crews and equipment, but automation tools for e-comm studios has penetrated the video and photography sector thanks to advances in both robotics and artificial intelligence resulting in costs per image being reduced 10x and producing 4x more photos per day.”Today’s fashion and e-commerce world demands speed to market, and this has seen the rise and rise of automated product photography equipment with software-controlled compact studios for still and 360° product photography, as well as video. “I’ve seen this trend accelerate first-hand after investing in our automated photography and video solutions that make it faster than ever to execute creative for high fashion, technology, FMCG and anything that requires visual imaging to connect to customers and sell,” Bellingham explains. He explains that the high-end machinery and all-in-one solutions allow clients to cut costs on equipment and eliminate repetitive tasks for your teams and most importantly minimise post-processing time. “The interface of these studios is simplicity itself, and anyone can produce a high-end shoot faster than ever before. Because of this, in a recessionary environment, we’ve seen a 300% growth year on year,” he says. Why this massage surge? Bellingham says that automation that delivers better quality means e-tailers can be freed up to obsess about every customer detail in the effort to differentiate and personalise services and products. 4. Safer creative working environments “Covid-19 has changed the way we work, and part of this will be ensuring safe working environments where we are protected, calm and able to do our best work. In the worlds of retail and fashion, where video and photographic shoots have meant clusters of teams working closely together, photographic and video automation will bring better safety standards,” Bellingham predicts. “Technology will enable brand owners to create sophisticated, innovative shoots at the touch of a button. This will do away with the requirement for huge, expensive fashion shoots and will enable a new generation of creativity with safer working environments.” This is important given that Covid-19 will not go away sometime soon.5. Authenticity matters more Authenticity is everything and will be pivotal to building trust with customers in both B2B and B2C markets. From a digital retail perspective, consumers are increasingly looking for authenticity and this has been a rallying point for building trust and connections. “From a video and photography perspective, this means paring back, bringing in natural colours and shying away from overt photographic manipulation,” says the owner of Studio[K]irmack, adding: “In a world where trust is the biggest conversion factor, leaning hard into authenticity creates better credibility and believability.”6. Speed to market Getting your product online quickly, accurately and with a large degree of consistency is key to how your consumers engage with your brand. No matter the size of your business this is critical.For huge, global retailers like Zulily for example, speed to market is everything, a pressure that will continue in 2021 and filter to smaller brands. Zulily offers customers ‘a new store every day’. To achieve this, the massive retailer cuts down on time wastage by keeping photography in-house and using photographic automation. Zulily typically loads up more than 9,000 products a day on its website. Says Bellingham: “To achieve the kind of photographic quality and style the brand’s 700,000 daily visitors expect, Zulily uses industrialized photography processes and photographic automation. This means a new season, with thousands and thousands of products can be shot in a number of days. Traditionally - without using automation - this photo and video process could take weeks, if not months.” 7. Minimalism and simplicity A global pandemic has made the world more chaotic, unpredictable, complex and stressed. In this context, trends show that consumers long for simplicity and minimalism. “In terms of photography, this means that less is more in a 'busy and complex world’,” advises Bellingham. “Visual imagery and video play a powerful role in contributing to the user experience, and in 2021 customers will want balance, calmness and pared-back image styling.” Bellingham points out that another expression of this trend is that customers will increasingly look for photography that hasn’t been obviously manipulated or changed by Photoshop. Because of this brand owners will need to focus on creating product shots and styled photography that looks and feels natural.8. Virtual and augmented reality mainstreams Now that humans are familiar with online shopping they will want to try before they buy, and this is where virtual and augmented reality comes into play. “Let’s face it, customers want the benefit of being as close to reality as possible but without the risk of being exposed to other humans they don’t know in the real-world retail environment,” Bellingham says. “But augmented reality and virtual reality can plug the gap here and give humans the opportunity to ‘try-before-you-buy’. However, what will be critical to ensuring the integrity of experience will be the quality of the photography. With automation retailers can achieve both quality and speed, which means automation can provide the right imaging for virtual and augmented reality quickly and easily,” he says. E-commerce is projected to reach $4.9trn by 2021, a massive market for South African and African retailers looking for recovery and growth. Science shows that 90% of what our brains process is visual, which is why leaning into video, and using a smarter approach to photography and visual imagery, will drive ecommerce growth. For more information:Visit www.studiokirmack.co.za Studio[K]irmack are sole agents for OrbitVu in ZA. www.orbitvu.co.za Follow Studio[[email protected], Facebook @StudioKirmack and on Twitter @StudioKirmack
Other News by This Author
Digitisation and tech are key for businesses to thrive in 2021 - Bizcommunity.com
Companies have to realise that technology and digitisation are pivotal to surviving in the new normal. However, it's not just about who will go digital. It's about who will go digital-first and who will do it better...
|Saurabh Kumar | image supplied|
Facebook releases 2020 Year in Review - Bizcommunity.com
Facebook recently shared its global Year in Review and top moments and now it's sharing some of the ways South Africans used its platforms to make this year a little less lonely and feel a bit more connected...
The Facebook Year in Review will give you a glimpse into some of the key social media moments of 2020, sorted into themes to offer context into the ways people shared and experienced them.Icons People came to Facebook to commemorate the figures who left a lasting legacy around the world.Joseph Shabalala’s passing in February left South Africans saddened. The star was best known for establishing the multi-Grammy-Award-winning music group, Ladysmith Black Mambazo from the 1950s, which flagged Zulu music to global listeners. Zindzi Mandela, the sixth daughter of Nelson Mandela, is one of the discussed moments on Facebook. She is among the many famous South Africans we lost this year. Covid-19 Under extraordinary circumstances, communities found ways to connect, learn and grow.In March, South Africans gathered on Facebook platforms and stood together as President Cyril Ramaphosa announced a nationwide lockdown to slow the spread of Covid-19. Africa Day saw South Africans unite in a show of resilience at a difficult time for everyone in the world – one of the top moments discussed by South Africans on Facebook. Global politics With stakes high, people came to Facebook platforms to make their voices heard.Kamala Harris’ Vice Presidential selection announcement was the most mentioned moment globally in August, drawing more than 10 million posts in one day. Faith and community People used Facebook platforms to build and maintain community, even at a distance.Palm Sunday in April saw South Africans turn to Facebook platforms to celebrate their faith at a time they could not join their congregations in the real world. Top culture moments New for 2020 is Facebook's curated top Pop Culture Moments, which highlights some of the most fun, wild and lighter moments that brought a little bit of levity to a crazy year. These much-talked about moments generated some of the highest levels of interaction across our apps, and include the following in South Africa:
- Cardi B and Megan Thee Stallion’s “WAP”
- Game between FC Bayern and Barcelona
- Netflix’s “Tiger King”
NWU's eye on the cosmos just become bigger - North-West University (NWU) - Bizcommunity.com
The North-West University's (NWU's) Mahikeng Astronomy Observatory now boasts a new, bigger and better telescope - the New Mahikeng Astronomy Telescope...
The new telescope, manufactured by Planewave Instruments in the USA, has a 50 cm diameter which is significantly bigger than the older 41 cm Meade LX200 GPS telescope that was unveiled in 2018.“The new telescope can be used for big international campaigns to study planets around other stars (exoplanets), as well as making ground-based follow-up observations of stars in support of space telescopes such as the Transiting Exoplanet Survey Satellite (TESS),” says Prof Thebe Medupe, deputy dean of the NWU’s Faculty of Natural and Agricultural Sciences and former chair of the National Astrophysics and Space Science programme. According to Prof Medupe, the new telescope can detect much fainter stars as compared to the older one, and will provide much clearer pictures of the moon, stars, planets and galaxies. It will also provide data of higher quality and once installed at a new site being established at the NWU farm in Molelwane, it will be used for research purposes. “Another advantage of the new telescope is that we will be able to determine the physics of stars more accurately, since it collects more light and so allows a deeper view of the cosmos,” he adds. Prof Medupe says that there are few places in South Africa were you can find telescopes of this size. “You will find 20-inch (and bigger) telescopes in places such as the South African Astronomical Observatory in Sutherland, the Boyden Observatory in Bloemfontein and at the University of Kwa-Zulu Natal. “With all the new developments on campus, the new telescope will rather be installed at the university farm to avoid light pollution. The old telescope will remain at the current site, making it more accessible to students and members of the public.” Prof Medupe says the new telescope, which can be operated remotely, will be used for research while the Old Mahikeng Astronomy Telescope (MAT) will be used for undergraduate teaching of astronomy, community outreach projects and school visits. Once Covid-19 restrictions are relaxed, their regular open nights will also resume. The Mahikeng Astronomy Observatory, which houses the MAT, was launched by then Minister of Science and Technology, Mmamoloko Kubayi-Ngubane, in 2018. “The purpose of the MAT is to develop astronomy and related sciences at historically disadvantaged universities, and also to demonstrate the country’s growing capabilities in the field,” explains Prof Medupe.
Other News South Africa
Mkhize: Not yet time to lift ban on alcohol sales - Eyewitness News
Health Minister Zweli Mkhize said that the ban had assisted in opening up facilities to caring for COVID-19 patients and it was not yet time to resume the alcohol trade.
Health Minister Zweli Mkhize said that the ban had assisted in opening up facilities to caring for COVID-19 patients and it was not yet time to resume the alcohol trade. DURBAN - Health Minister Zweli Mkhize is calling for a continued ban on the sale of alcohol. However, this comes as various stakeholders in the liquor industry call for the resumption of alcohol sales, saying that this will assist in keeping their businesses afloat after only trading for three months last year. Mkhize said that the ban had assisted in opening up facilities to caring for COVID-19 patients and it was not yet time to resume the alcohol trade. Liquor industry players, including the South African Beer Association, South African Breweries and the South African Liquor Brands Association, said that they supported measures to curb the spread of COVID-19, including the curfew and reduced trading hours and days. However, they are against the outright ban on the sale of alcohol due to the economic devastation linked to this. Minister Mkhize said that it was not yet time to lift the ban. "Hopefully, that's going to continue for a while that we get this space to be able to manage people who are under the pressure of COVID-19, so we will then continue to monitor the situation and see when there would be the need to change the restrictions that have been put in place." Mkhize said that the ban was reducing pressure on the healthcare system as it was decreasing trauma cases linked to car accidents and alcohol induced-brawls. Download the Eyewitness News app to your iOS or Android device.
Most pregnant women with COVID-19 don't have symptoms - Midrand Reporter
Are you pregnant and have tested positive for Covid-19? The good news is you will likely not experience severe symptoms. According to the Centers for Disease Control and Prevention (CDC), “among 598 h
Are you pregnant and have tested positive for Covid-19? The good news is you will likely not experience severe symptoms. According to the Centers for Disease Control and Prevention (CDC), “among 598 hospitalized pregnant women with COVID-19, 55% were asymptomatic at admission.” Amongst the 130 pregnant women admitted at the Elmhurst hospital in Queens, New York, one-third of them were asymptomatic. This research was published in the PLOS One journal. The 72% that tested positive did not show any symptoms, mostly because testing was limited to symptomatic patients. According to a different journal, pregnant women did not experience any negative outcomes, even after testing positive for the coronavirus. However, all cases of Covid-19 differ. Some pregnant women may experience severe symptoms, and extreme cases have led to hospitalisation, including intensive care. Some have ended in death. The CDC study shows that 16.2% of the admitted pregnant women were admitted to intensive care, while 8.5% needed invasive mechanical ventilation. According to study author, Dr. Sheela Maru from the Mount Sinai hospital in the US, “in future epidemics, it may be prudent to look at labour and delivery screening numbers much earlier on, as pregnant women continue to seek essential care despite social-distancing measures and also represent the generally young and healthy community population.” This means that this group of women was not a focus during the pandemic. The virus was only picked up when they were admitted for delivery or other pregnancy-related issues.
- Dry cough
- Sore throat
- Loss of smell or taste
- Muscle aches and pains
- Difficulty breathing or shortness of breath
- Chest pain or pressure
- Loss of speech or movement
SA's booze ban is costing glassmakers R8 million a day, but they can't turn off the furnaces - Business Insider South Africa
Despite the alcohol ban killing demand for bottles, SA’s glass producers are forced to keep their furnaces running or risk permanent damage.
- Despite the alcohol ban killing demand for bottles, SA’s glass producers are forced to keep their furnaces running or risk permanent damage.
- This is costing them millions every day.
- Meanwhile, an oversupply of glass bottles is building, as companies run out of storage.
- For more stories, go to www.BusinessInsider.co.za.
Other world news
Desmantelada red de tráfico sexual que funcionaba entre Venezuela y Trinidad - El Carabobeño
El Fiscal General de la República, Tarek William Saab, informó que resultó desmantelada una red de tráfico de personas con fines de explotación sexual entre los estados Delta Amacuro, Lara y La Guaira con Trinidad y Tobago
El Fiscal General de la República, Tarek William Saab, informó que resultó desmantelada una red de tráfico de personas con fines de explotación sexual entre los estados Delta Amacuro, Lara y La Guaira con Trinidad y Tobago. A través de la televisión estatal, Saab detalló que la aprehensión de los sujetos se realizó el pasado sábado 16 de enero. La investigación se inició por la denuncia de una madre cuya hija se fugó con otras adolescentes con destino a Trinidad y Tobago para ejercer la prostitución. La joven la llamó y le informó que quería irse pero no se lo permitían. Aseveró que durante las investigaciones, mediante el análisis de telefonía, se logró dar con el lugar en que se encontraban las adolescentes en Tucupita, Delta Amacuro, donde les rescataron. En el sitio resultaron detenidos ocho integrantes de la red. Una red compuesta, hasta ahora, por 13 personas Junto a los ocho detenidos en Delta Amacuro, Saab especificó que se detuvo a otros dos implicados en Lara y uno más el día de ayer en el estado La Guaira. Las víctimas rescatadas son tres mujeres adultas y siete adolescentes. Al mismo tiempo, señaló que una dama aparece como jefa de la red, la cual se encuentra prófuga en Trinidad y Tobago, quien actuó en complicidad con una hermana. Ésta última está entre los detenidos. Identificó, de hecho, a Grecia Verónica Jiménez Mendoza y Leomara Elena Pérez Vegas como las líderes de la organización, quienes se encuentran en la isla caribeña. Asimismo, Saab mencionó que uno de los detenidos estaba encargado de coordinar la logística de captación y traslado de las víctimas. En total suman 13 los involucrados hasta el momento. A todos se les han imputado los delitos de tráfico de personas con fines de explotación sexual, con el agravante de tratarse de víctimas adolescentes, y asociación para delinquir. Con información de VTV.
籃球》PLG全請假無意參賽！SBL則到齊 台灣男籃集訓現隱憂 - 自由時報電子報
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Zomrel hudobný skladateľ Ivan Horváth - Hudba - PRAVDA.sk
Jeho cesta je spojená so slovenskou populárnou hudbou.
Cesta hudobného skladatea Ivana Horvátha (16. 2. 1935 Bratislava 18. 1. 2021 Bratislava) je spojená so slovenskou populárnou hudbou hne v niekokých smeroch. Zaínal ako jazzový hudobník, po ase sa preorientoval na dobovú populárnu hudbu, zail, o je to úspech populárnej pesniky, a napokon sa zameral na vyí populár a scénickú hudbu. Na Ivana Horvátha si zaspomína vo tvrtok 21.1. o 22,30 RTVS v relácii Bez slov v Rádiu Regina.Pripomete si piese Ivana Horvátha v podaní Marcely Leiferovej, ktorá v roku 1970 získala Zlatú Bratislavský lýru. Hudobný skladate Ivan Horváth vyrastal v rodine významného medzivojnového spisovatea, intelektuála a advokáta. Jeho otec bol v ase Ivanovho dospievania obvinený z buroázneho nacionalizmu a internovaný a takmer do predasnej smrti v r. 1960. V tejto nedobrej atmosfére sa vak podarilo Ivanovi odpúta sa od akej reality a nachádza si vlastnú cestu nielen k túdiu, aj k hudbe. tudoval na bratislavskom gymnáziu a neskôr sloveninu a hudobnú výchovu na Vyej kole pedagogickej v Bratislave. Neskôr som sa aktívne dostal k hudbe na vysokej kole, kde hrával na rôznych podujatiach v Bratislave. Na rôznych stretnutiach hrali hudbu v týle jazzu, kde s ním hrával Milo Jurkovi, Laco Deczi a alí hudobníci. Koncom pädesiatych rokov (v r. 1959) viedla alia cesta Ivana Horvátha do bratislavského rozhlasu. Kee bol mladý, pridelili mu veerné termíny pri prehrávkach hudobných rozhlasových fondov. Ivana Horvátha to vak znamenalo aj zmarenú monos hra veer na klavíri. Medzitým vytudoval externe na Vysokej kole pedagogickej hudobnú výchovu a hru na klavíri. V tom ase sa zaal viac venova kompozícii a aranovaniu. Zaobstaral si vea odbornej literatúry a zaujímavé aranmán a literatúry, dokonca a z USA ako napríklad Quinciho Jonesa, Olivera Nelsona, Neala Heftiho, dokonca i publikáciu Henriho Manciniho, o mu dalo veký rozptyl a inpiráciu pokia ide o aranovanie hudby, zaujala ho najmä práca pre bigband. V tomto ase vznikol celý rad nahrávok ete v jazzovom duchu z jeho pera a pod vplyvom týchto hudobníkov. Za vetky spomeme napríklad jeho autorské skladby pre Tanený orchester s. rozhlasu v Bratislave, Orchester Gustava Broma a alie. V roku 1962 vyla jeho skladba Siluety v podaní Bratislavského jazzového kvarteta aj na LP eskoslovenský jazz. V druhej polovici 60. rokov sa Ivan Horváth zoznámil s textárom a neskôr dramaturgom zábavnej redakcie bratislavskej televízie Ivanom Úradníkom, ktorý ho nahovoril zaa pracova v oblasti populárnej hudby. A tak skúsil, najprv popri svojom pôvodnom repertoári, písa aj skladby v oblasti populárnej hudby. V tomto období vznikla aj kniha Základy jazzovej interpretácie, ktorú písal spolu s Igorom Wasserbergerom (vyla a v roku 1972). Ivan Horváth dostával nové príleitosti, aj ke ete na prelome 60. a 70. rokov ete sporadicky dirigoval aj Tanený orchester s. rozhlasu v Bratislave. Pripomeme, e skladba Ivana Horvátha Starý známy (1968) sa zapísala aj do dejín rozhlasového hudobného vysielania ako prvá stereofonická rozhlasová hudobná nahrávka. Napokon spoloná práca dvojice Horváth Úradníek sa zaala úspene v roku 1970, ke spolone poslali na súa o Bratislavskú lýru piese Slová a získali zlato (spievala M. Laiferová). Vtedy u mal Ivan Horváth za sebou lýrové autorské úinkovanie s pesnikou Ktosi prosí (r. 1969, spievala Eva Biháryová), no to víazné si cenil najviac. Obdobie rokov od zaiatku 70. rokov bolo pre Ivana Horvátha v populárnej hudbe mimoriadne úspené. Bolo to aj tým, e v tom ase sa organizovalo vea festivalov a vznikol celý rad projektov. Okrem regionálnych festivalov (Detvianska Rua, Oravské synkopy) vznikla napríklad aj koická televízna relácia pre malé talenty Zlatá brána. V jej zaiatkoch prispieval do relácie skladbami aj Ivan Horváth. Vypoujte si rozhlasovú reláciu ku skladateovým 85. narodeninám Medzi tituly, ktoré sa dostali medzi najpredávanejie SP platne vydavatestva Opus v celej jej histórii sa zaradila najmä piese More spolonej dvojice Horváth Úradníek. Bola to pesnika z medzinárodného festivalu v Splite, ktorú naspievala Eva Sepeiová. Po smrti I. Úradníka spolupracoval I. Horváth najastejie s textármi Jánom trasserom, Borisom Droppom a Alojzom obejom, neskôr s Jozefom Augustínom tefánikom. Obdobie písania desiatok pesniiek pre spevákov sólistov v klasickom duchu dobovej populárnej pesniky trvalo poas celých 70. rokov, o bolo rovnako spojené s úasou najmä na festivale Bratislavská lýra (v rokoch 1970 1980 sa zúastnil na ôsmich roníkoch, okrem lýry 1970 získal ocenenie aj v roku 1975 s piesou Májový vánok). V druhej polovici 70. rokov spolupracoval aj s VV-systémom Vlada Valovia, o výrazne posunulo a skvalitnilo zvukovú stránku jeho piesní. Osemdesiate roky priniesli predovetkým priestor pre malé zoskupenia rockového charakteru a to vytlailo spevákov sólistov zo scény slovenskej populárnej hudby. Ivan Horváth sa vak ani v tejto situácii nestratil. Jeho kompozície v modernejom ate, neraz aj s vyuitím elektronickej hudby a syntezátorov nahrávali najmä mladé interpretky, no a na výnimky, zostali zväa len rozhlasovými nahrávkami bez toho, aby sa dostali na platne (S. Slivová, I. Kalmánová, D. Studeniová, E. Martincová a alie). Ivan Horváth sa v tomto ase najvýraznejie sústredil na kompozíciu orchestrálnych skladieb, v ktorých dosiahol vrchol svojich aktivít. Mali pecifický charakter príjemných melódií na veerné a noné poúvanie a zodpovedali vtedy poiadavkám na tento typ produkcie, ktorý bol v spomínanom období mimoriadne obúbený a vyuíval sa aj na novej rozhlasovej stanici Melódia. Tieto jeho skladby takmer výlune nahrával Tanený orchester s. rozhlasu v Bratislave, a poas svojho krátkeho obdobia existencie aj Big Band Radio Bratislava.